Job Description
Key Responsibilities:
Business Development & Sales
- Identify, prospect and secure new referral partners, including specialists, GP clinics, medical centres, corporate organisations and other healthcare providers, to increase utilisation of our Radiology Centre.
- Promote the full suite of diagnostic imaging services, including MRI, CT Scan, X-ray, Ultrasound (Sonography), Mammography, Bone Mineral Density (BMD) and General Radiography.
- Develop and execute business development strategies to achieve referral and revenue growth targets.
- Build and maintain a strong pipeline of new business opportunities while expanding existing referral accounts.
- Conduct regular visits to doctors, clinics, hospitals and healthcare institutions to strengthen partnerships and generate referrals.
- Identify new market opportunities and develop strategies to grow market share.
Relationship Management
- Build strong, long-term relationships with referring doctors, specialists, clinic managers and key decision-makers.
- Understand partners' clinical and operational needs and recommend suitable diagnostic imaging solutions.
- Serve as the primary point of contact for key accounts, ensuring excellent customer service and responsiveness.
- Work closely with radiologists, radiographers, operations teams and other internal stakeholders to deliver a seamless referral and patient experience.
Marketing& Engagement
- Plan and organise Continuing Medical Education (CME) events, networking sessions, seminars and webinars for healthcare professionals.
- Represent the organisation at industry conferences, exhibitions and networking events.
- Collaborate with the Marketing team to develop and execute promotional campaigns that increase awareness of our Radiology Centre and imaging services.
Market Intelligence
- Monitor market trends, competitor activities and industry developments within the diagnostic imaging landscape.
- Gather feedback from referral partners and recommend service improvements to enhance customer satisfaction and competitiveness.
- Provide regular market insights and business recommendations to support management's strategic planning.